‘Kita Kita’ Nets Over P300 M, Now PHL’s Highest Grossing Indie Movie


KITA KITA stars Alessandra de Rossi, comedian Empoy Marquez, producer Piolo Pascual and other stars.

Don’t look now but the indie movie “Kita Kita” starring Alessandra de Rossi and comedian Empoy Marquez has been declared the highest grossing local indie movie of all time.

This as the low-budget and independent movie shot entirely in Sapporo, Japan overshot P300 million in the last three weeks that it was shown in theaters nationwide.

The earnings surpassed that of “Heneral Luna” which earned P257 million in 2015,  achieving what is usually reserved for movies with major box-office stars attached to them.

“Kita Kita” becomes the 17th local film to pass the P300 million milestone, and the only one from an independent studio (Spring Films) to do so.

Spring Films producers led by actor Piolo Pascual said “Kita Kita” joins Star Cinema’s “Can’t Help Falling in Love” and “My Ex and Whys” as the most successful flicks of this year so far.

“I don’t how how you call it but for me it’s definitely a miracle,” said Erickson Raymundo of Spring Films, adding that he would have been satisfied if the movie made P30 million.

“Kita Kita” was shot on a modest budget of P10 million.

The movie had a relatively muted release mid-July, during which Marvel Studios’ “Spider-Man: Homecoming” was still showing.

But backed by glowing reviews, some from delighted celebrities, including ABS-CBN chief content officer Charo Santos, it bucked the trend of indie movies being taken out of cinemas due to poor sales, according to ABS-CBN.

“Kita Kita” focuses on a Filipina, played by Alessandra, who lost her vision after her engagement with her Japanese boyfriend fell apart.

Riding on the success of “Kita Kita,” another movie starring Alessandra and Empoy is already being planned, it  was learned.

Meanwhile, Alessandra and Empoy of the wildly successful indie flick “Kita Kita,” has been cast in a new teleserye on ABS-CBN, producer Dreamscape announced.


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